Thor buys more brands

EandJ

Well-known member
Thor Industries bought an old Monaco plant and the rights to the brand names that were left when the old Monaco towable division was shut down.

http://www.rvbusiness.com/2014/02/monaco-workers-regroup-look-for-work-again/


http://www.rvbusiness.com/2014/02/thor-acquires-some-legendary-towable-brands-2/


This isn't necessarily Heartland specific - but then again - it might be:

“I have a long list of brands that we now have at our disposal and basically I’ve opened them up to Keystone and to all of our companies (Thor divisions) that might have an interest in them,” said Martin. “You know, some of these are iconic brand names that we just don’t yet know how they’re going to be used, but we did get the names.”

I know Heartland added the old Fleetwood towable brands (I can now buy a new Mallard - that was my SOB before by NorthTrail) so who knows if they will add R-Vision or Trail-Lite?
 

recumbent615

Founding MA Chapter Leader-retired
It also sounds like Thor is doing the right thing for the dealers who carried the lines of the now defunct company by giving them to have access to the final product that was also acquired.
 
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