When I sat back and reviewed the two products I was given one thing was obvious. Bighorn is rolling and doing well and Oakmont was struggling a bit. So I had to ask myself why. It was clear to me after consulting with dealers, potential retail customers, and reviewing web data on the brand Oakmont - clearly not many people know of or research the brand Oakmont. People may end up buying an Oakmont but it wasn't something people we searching from the beginning.
In order for me to grow the brand I feel my first priority is to change the name to something we know works, a brand name that leads the industry, one we have spent millions on as a company. When the Bachelor wants to do a spin off show, do they name it Bobs Beach Party? NO, they name it the Bachelor Beach Party because they know fans of the Bachelor will watch. I've basically employed the same marketing strategy and it's working very well. Dealers who were Bighorn dealers who were not Oakmont dealers have signed up and have taken product. Afterall, 1/2 the battle is just getting inventory on dealers lots. Goal #1 accomplished.