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Thread: Bighorn NAME (Traveler)

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    Bighorn NAME (Traveler)

    Just received latest addition of Trailer Life magazine and see Heartland has a add for a Bighorn Traveler 5th wheel. Is this a new model in the Bighorn line up,an upgrade version,a downgrade version or just a rebrand of the current Bighorn name.No details or specs in the add.
    thanks....

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    Senior Member jnbhobe's Avatar
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    Re: Bighorn. NAME

    It's a cheaper version of the Bighorn like Silverado was.
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    Re: Bighorn. NAME

    Quote Originally Posted by jnbhobe View Post
    It's a cheaper version of the Bighorn like Silverado was.
    Thanks,Silversdo did not survive, why play with a good brand name.

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    Re: Bighorn. NAME

    Quote Originally Posted by rhodies1 View Post
    Thanks,Silversdo did not survive, why play with a good brand name.
    Because most of the people in marketing are clueless ...

    This comment is the result of 45 years with a major corporation ....

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    Re: Bighorn. NAME

    Toured a couple of these units at a show last week. They really look great. I didnt think they were all that less attractive than the regular big horns, but were approximately $15-20K less. The ones we saw were in the mid 50's for pricing.
    Last edited by sengli; 08-29-2016 at 06:49 PM.
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    Re: Bighorn. NAME

    Quote Originally Posted by sengli View Post
    Toured a couple of these units at a show last week. They really look great. I didnt think they were all that less attractive than the regular big horns, but were approximately $15-20K less.
    15-20K is a huge difference - I wonder what was shaved off to do this.

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    Founding Texas-West Chapter Leaders TravelTiger's Avatar
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    Re: Bighorn. NAME

    RV PRO - September '16.pdf

    More information on the BigHorn Traveler.

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    WBGavin WBG's Avatar
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    Re: Bighorn. NAME

    Quote Originally Posted by TravelTiger View Post
    RV PRO - September '16.pdf

    More information on the BigHorn Traveler.

    Erika
    Thanks for getting out the facts. Not sure that this is a good marketing move, but I have my doubts. Cheapening a Brand Name generally does not bode well for the brand.


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    Re: Bighorn. NAME

    ** Post deleted **

    Dick - I've deleted your post as I felt it was more of a "public shaming" post against Heartland RVs on a Heartland owned forum.

    The discourse here on the HOF need not be all roses, but there is a line. Hoping you'll understand my decision for this social media channel.

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    Last edited by jbeletti; 08-30-2016 at 12:15 PM. Reason: Deleted "public shaming" commentary

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    Re: Bighorn. NAME

    I remember the Ford LTD. Good big car with a good reputation. Then there was the marketing people and the Ford LTD II. Not the same and wasn't a success. People actually thought it was a LTD. Ford took a hit on sales. A black eye for Ford. Make something different and don't give it a similar name.
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