As a general rule, the greater the area represented at a rally, the greater the number of seminars, trips, dinners; and activities supported by Heartland RV's Incorporated. The chapter rallies are "small" get togethers, sharing food, camaraderie, maybe a short excursion, and maybe a vendor presentation. Maybe gifts from Heartland.
The Regional Rallies I have attended (especially those in Sparks, Nevada) have had terrific casino buffets and shows paid for by Heartland, along with meats for potluck, along with gifts. The National Rally's have been the big bonanzas with 25 or more vendor booths, full days of seminars, big discounts from major vendors like MorRyde and Lippert, big field trips on buses, Heartland crews fixing 2 items on your rig for free, and a gift give-out by Heartland that started with 5 big screen TV's and took 45 minutes to get a gift to all attendees.
For a while there, as new chapters sprouted up, I tried to make as many new chapter's first rallies as I could, to support the new chapters with a little more attendance at their first rally. I encourage other Heartland owners to take up this mission to help support the new chapters.
See my attached list of 21 Rallies I have attended linked to my signature line.