Fireplace!
Hi Lyn and Greg:
We have the fireplace in our Golden Gate.
While some folks think it is a wasted option, my Wife loves it. It doesn't produce alot of heat, you're take on the Hair Dryer theory is correct. But, the Fireplace effect and it is adjustable, is pretty cool looking. By adjustable I mean you can make the Flame go faster or slower to fit the mood of the room.
Personally, I wanted an extra cabinet there, but my Wife is always right and we got the fireplace.
Really it is pretty neat! Ads to the room when you turn the lights out at night.
Hope this helps.
Take Care.
Jeff