TravelTiger
Founding Texas-West Chapter Leaders-Retired
Heartland Makes ‘Complete Redesign’ to Bighorn
OCTOBER 15, 2018
by: RV PRO Staff
Heartland RV recently announced that its Bighorn line has gone through a complete redesign for 2019 to appeal to a much younger, full-time and extended stay buyer.
“The demographics have changed for luxury fifth-wheels and once again Bighorn is positioned to be the industry leader,” said Tom Montague, Bighorn’s general manager. “We reshaped the entire line to appeal to a younger demographic that is fast becoming a very important sector in the fifth-wheel marketplace.”
Heartland rolled out five new Bighorn floorplans for the 2019 line and showcased three new Traveler models during the Elkhart RV Open House, sporting new interior and exterior schemes along with a wide selection of features that target tech-savvy RVers.
“The Bighorn brand is Heartland’s leading luxury fifth wheel brand,” said Coley Brady, vice president of sales and marketing. “Our team raised the bar and our dealers responded to the upgrades and advances in technology.”
Montague reported that the new 3925MLP Big Horn Traveler led Heartland’s record-setting sales on the first day of Open House, which annually draws thousands of dealers to Elkhart. The model offers a full walk-in pantry and laundry room off the kitchen equipped with full washer and dryer hook-ups and a versatile laundry tub with hot and cold water.
“The Bighorn fifth wheel has established tremendous brand loyalty with RVers over the years,” said Chris Hermon, Heartland president. “They recognize that Bighorn is a brand that has always separated itself from the pack with features that set new directions in the industry. … Our 2019 line is no exception. Tom and his team identified the demands from those younger RVers that require all the technology upgrades that fit their lifestyle. We responded with a fifth wheel that truly hones in on what’s important to that demographic.”
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