Ours actually just started getting louder until 1 day while taking a shower it stopped working...
. Hubby flipped the pump off and then back on and that seems to do the trick. Based on the call placed to the dealer, it sounded to them that the pump was failing and will need to be replaced.
Not sure if this is what is happening with you. The time from when the noise got louder and the pump not working was over the course of 3 trips. If yours has been doing this since you purchased it, it may be something entirely different.
Good Luck!