Hopefully the powers that be have realized there are a substantial number of complaints about Heartlands floating around on the internet. (Some justified, some not, but they are out there.)
Heartland has a great product with more bang for the buck than anyone. But the sweetness of the deal is long forgotten if the rig has to go back to the dealer for repairs after the first trip.
Better to have "higher initial quality" than the other guys, and you'll build brand loyally much faster. You can't convert them after they've had their rig in the shop more than they've got to use it.
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