You know the old saying "If you want to play you've got to pay". I'm not sure everyone knows how the cell phone system actually works. It takes a lot of money and equipment to supply a signal when you're going down the road. It's really amazing that it works so well. All of this equipment costs a bunch of money, plus all of the added government fees and regulations..... It would be hard to imagine not having this service. Anyway, try to offset the costs by ditching the home phone, home DSL, etc.