The Heartland Owners Club is a fee-based, opt-in membership club. It exists for the benefit of its members. Club membership is for Heartland product owners. There are dues and benefits. The club is run by Heartland RVs and covers North America. There club is divided into Regions and Chapters. There are Chapter Leaders, Regional Directors and a Club President. The club could be best described as a social club of Heartland product owners. The members meet online and meet in person at rallies all over North America.