I have a question when trying to determine my target pricing: the latest build sheet shows an automatic discount of $5,800, effectively making the Independance Package (which is required) free of charge. When I'm trying to determine my target percent off MSRP, should I include the $5,800 in the MSRP or not include that in my calculations at all? It makes a big difference when trying to determine if the dealer is quoting me a good price.
For Example: If I order a 4010RD with no additional options, should the MSRP be $79,049 (base price plus Elite & Independance packages), or $73,249 (base plus Elite)? 25% off $79,049 would be a target of $59,286.75; where as 25% of $73,249 is $54,936.75.
I guess it comes down to dealer's invoice. If the $5,800 is a factory incentive to the dealer after the sale and their invoice is based on the higher MSRP, then I would certainly include that in the MSRP. But if dealer's invoice is determined after the $5,800 discount, then I feel it shouldn't be factored into the MSRP.
From the example, if the MSRP is $79,049 (without discount) and the dealer's invoice is based on $73,249 (with discount), then that's an automatic $5,800 the dealer "calculates" into my discount therefore giving them a bigger profit and less savings for me.