Hi guys,
Like anything, Facebook is not for everyone - that's for sure
For a business, it's merely another way to reach prospective buyers. You're right also that in large part, it's a tool used by a younger generation. Especially women. For a business to not have a Facebook presence these days is like not having a website. Facebook by businesses is not usually used the same way as a website. We have minimal information our product pages and provide it merely as another way to find us and to ultimately push you to the HRV website.
For personal use, it's a whole different thing. Again, not for everyone, but it's a great way to keep up with friends and family and quickly update them on what's going on with you. Nancy and I use our personal Facebook accounts to let our friends and family know where we are and what we're doing. To share with them, pictures and other information about our experiences. Not unlike you might do by phone, letter, in-person or even email. We do that too
So, it's okay to not do Facebook as it does not replace other means of communication and sharing. It's just another tool and one that resonates more with the younger generation.
Jim
PS: Click link above the Facebook icon below in my signature to friend me and see what I am up to, outside of Heartland