If you have a Norcold refrigerator, it probably has 2 fans already, but perhaps they're not working correctly. They're located close to the top exterior vent cover.
If you have a Dometic RM1350, you may have to add fans. Dometic has a fan kit, or if you choose, you could just buy fans and wire them in yourself. Adding thermostatic control so they don't run all the time is probably the trickiest part.
You could also purchase 2 120x120MM blowers and mount one on the bottom vent cover and the other on the top. They move a ton of air. But you'll want to add a switch, and some disconnect plugs to allow you to remove the covers easily.
You probably want to power the fans or blowers from the 5V DC supply so when the refrigerator is off, the fans aren't powered. If you pull power from the 15 amp circuit out of the fuse box, you can use an added switch to cut power to the fans.
Alternatively, 120V AC fans with ball bearings will probably last longer. You could plug them into the refrigerator outlet. But on an RM1350, one receptacle powers the refrigerator and the other the ice maker. So you'll have to make a change there.