AWesdorp
Member
Good Friday afternoon everyone!
First off, I want to apologize for being absent on the forum lately. The last few months have been rather wild as we (a huge team effort) have completed model change across the board for all Heartland products. I am very proud of the entire squad but particularly jazzed up about the new Landmarks, Road Warriors and Edge toy haulers (my other 2 brands).
I have been very encouraged and appreciative of the majority of the forum feedback I've seen regarding model change. For those of you that haven't discovered the sneak peak on the HRV website, here is the Oshkosh (new slide in slide) photo gallery: http://www.heartlandrvs.com/brands/luxuryfw/landmark-365#&gid=1&pid=19. The other galleries will shortly be shot, cleaned up and posted online throughout October and November (1 photographer, 20+ brands!).
Here are some of what I think are big highlights for model change, most of which were pushed by you, the owners, so thank you for your feedback. We listened:
1. Bathroom--the huge mirror with sconce lights looked fantastic, but we lost more than a few sales because we didn't have either a medicine cabinet nor drawers in the vanity base. Now we have both.
2. Multi-plex lighting system--most of the interior lights are now controlled by backlit, labeled and dimmable touch-switches, some with 3-way connected switches.
3. Accent lighting--the new lit slide out fascia was incredibly well received last week at our Dealer Open House, as was the lit tile on the kitchen backsplash. It is subtle, not over-powering. The island is now edge-lit also.
4. Standards--we have simplified the buying/wondering process by making full body paint, dual pane windows, Dyson vac, fireplace, hi-rise coffee table and more standard.
5. Appliances--Furrion's new 3-burner gas cooktop and oven, both with auto ignition, are good looking and very functional. Finally an oven that looks good in an RV! Also, dealers liked the new sink with front apron.
6. Flooring--the carpet and lino are both new (and flow very well with the new solid surface tops), but most importantly, we listened to you and made the "max lino" downstairs standard.
7. Dinette--we eliminated the buffet table and went back to a well-appointed (full gas strut storage under) dinette table with leaf, accented on the wall by wooden wainscoting.
8. Dimension--the new fireplace has a gentle curve, the rear overhead cabinets are now angled out and the ceiling light fixtures now have new patterns. All compliment each other nicely.
9. Oshkosh--new floor plan, slide-in-slide bedroom, rear living room. 40'' TV and fireplace in bedroom. Great pantry downstairs.
Like I said, last week was our annual dealer open house. I was anxious and excited with this being my first go-around as GM. By the end of the day Thursday I was blown away with our results and you'll be seeing new product at dealerships in North America in October. Due to demand we do have a backlog at the paint shop which has slightly extended lead times, but we're doing our best to pull them through.
For those of you not happy with either the model year product changes or the elimination of floor plans, I have big shoulders and I have read your comments with an open mind. Thank you for your honest feedback and please, go see one in person this fall (or at the owners' rally!). Good news though---there are still a few Ashlands, Key Wests and Syracuses without the model changes that dealers are ready to unload. Please send me an email if you need help locating one.
All in all, we have ramped up production, I'm thrilled that model change is over so we can hit the road and start visiting dealers again, and I hope to see some of you on the road this fall. We will have 6 or 7 units at the Tampa show again this year. All systems are GO. I was so happy with our results from the Open House last week that my family and I did something crazy last weekend.....went camping! We have a 1977 VW Westfalia camper bus that happily sleeps 4!
Thanks to everyone for being part of a great owners' group, have a fun and safe weekend.
Andy Wesdorp, GM
andy.wesdorp@heartlandrvs.com
First off, I want to apologize for being absent on the forum lately. The last few months have been rather wild as we (a huge team effort) have completed model change across the board for all Heartland products. I am very proud of the entire squad but particularly jazzed up about the new Landmarks, Road Warriors and Edge toy haulers (my other 2 brands).
I have been very encouraged and appreciative of the majority of the forum feedback I've seen regarding model change. For those of you that haven't discovered the sneak peak on the HRV website, here is the Oshkosh (new slide in slide) photo gallery: http://www.heartlandrvs.com/brands/luxuryfw/landmark-365#&gid=1&pid=19. The other galleries will shortly be shot, cleaned up and posted online throughout October and November (1 photographer, 20+ brands!).
Here are some of what I think are big highlights for model change, most of which were pushed by you, the owners, so thank you for your feedback. We listened:
1. Bathroom--the huge mirror with sconce lights looked fantastic, but we lost more than a few sales because we didn't have either a medicine cabinet nor drawers in the vanity base. Now we have both.
2. Multi-plex lighting system--most of the interior lights are now controlled by backlit, labeled and dimmable touch-switches, some with 3-way connected switches.
3. Accent lighting--the new lit slide out fascia was incredibly well received last week at our Dealer Open House, as was the lit tile on the kitchen backsplash. It is subtle, not over-powering. The island is now edge-lit also.
4. Standards--we have simplified the buying/wondering process by making full body paint, dual pane windows, Dyson vac, fireplace, hi-rise coffee table and more standard.
5. Appliances--Furrion's new 3-burner gas cooktop and oven, both with auto ignition, are good looking and very functional. Finally an oven that looks good in an RV! Also, dealers liked the new sink with front apron.
6. Flooring--the carpet and lino are both new (and flow very well with the new solid surface tops), but most importantly, we listened to you and made the "max lino" downstairs standard.
7. Dinette--we eliminated the buffet table and went back to a well-appointed (full gas strut storage under) dinette table with leaf, accented on the wall by wooden wainscoting.
8. Dimension--the new fireplace has a gentle curve, the rear overhead cabinets are now angled out and the ceiling light fixtures now have new patterns. All compliment each other nicely.
9. Oshkosh--new floor plan, slide-in-slide bedroom, rear living room. 40'' TV and fireplace in bedroom. Great pantry downstairs.
Like I said, last week was our annual dealer open house. I was anxious and excited with this being my first go-around as GM. By the end of the day Thursday I was blown away with our results and you'll be seeing new product at dealerships in North America in October. Due to demand we do have a backlog at the paint shop which has slightly extended lead times, but we're doing our best to pull them through.
For those of you not happy with either the model year product changes or the elimination of floor plans, I have big shoulders and I have read your comments with an open mind. Thank you for your honest feedback and please, go see one in person this fall (or at the owners' rally!). Good news though---there are still a few Ashlands, Key Wests and Syracuses without the model changes that dealers are ready to unload. Please send me an email if you need help locating one.
All in all, we have ramped up production, I'm thrilled that model change is over so we can hit the road and start visiting dealers again, and I hope to see some of you on the road this fall. We will have 6 or 7 units at the Tampa show again this year. All systems are GO. I was so happy with our results from the Open House last week that my family and I did something crazy last weekend.....went camping! We have a 1977 VW Westfalia camper bus that happily sleeps 4!
Thanks to everyone for being part of a great owners' group, have a fun and safe weekend.
Andy Wesdorp, GM
andy.wesdorp@heartlandrvs.com