I can answer this one Tom. Here is the New Landmark story as best as I know it.
Landmark nearly went extinct when sales went flat in the 2007 MY (model year) time-frame. Dealers were not re-ordering because they just could no longer move them in numbers of any significance.
My sense is that at that price point, Heartland, Mobile Suites and others satisfied the pent-up demand and thereafter - things flattened out.
Heartland is more of a volume producer (albeit not HUGE volume like the real big boys) and we do not build opens - we build to PO only. That said, when things flattened out, we had a hard time holding production on but a few Landmarks a month. For a volume producer, the cost to carry and store the inventory for such low numbers for an entire product line are very high.
Dealers told us they felt they could sell units if we could bring the cost way down. We looked at it and ended up re-inventing Landmark. Some features went away, other features were added and some products used were changed to other brands etc. The result was about a $10,000 reduction in MSRP.
This change turned out to be what would sell in today's market. Sales for Landmark remain strong. This is how I understand the change occurred.
So while today's Landmark is fitted out at a level that represents our top-of-the line, for classic Landmark owners, many still prefer theirs. And I totally get that. For new Landmark owners, especially those coming from another Heartland product, it's a great upgrade path and a really great unit and value.
As many things I miss from my classic 2005 Landmark Mt. Rushmore, I has just as many that I really like in my 2009 Landmark Pinehurst.
Not trying to offend anyone with this reply. Especially my pal Tom. Just trying to help everyone who reads this thread to better understand why the 2008 MY and later is different from the 2005-2007 MY units that I refer to as "classics".
Thanks everyone for understanding and for your support of Heartland, no matter what model or year you own. You are all equal in our eyes.
Jim