Mark, there's a connector in the roof that splices the coax from the rooftop to the coax going to the signal booster. If it's loose or corroded, or has bad crimps, that could be the weak link that is limiting improvement. If you remove the antenna crank handle, and push the coax down from the roof an inch or two, you should be able to fish the connector out from the crank handle opening.
Great point Dan!
Let me share an observation I made in Gillette. I saw an antenna that was removed by the service team and saw that piece of coax and the splice in the line. I have to say, the coax were really bent to the point where it affects its impedance. My guess is that was the problem, not the antenna itself. But, service had the antenna off, had brought a new one with, so they just replaced it and took care in doing so.
For those who don't know, coax for TV signals has an electrical impedance of 75 ohms. This impedance if critical for optimal propagation of TV signal to flow through it. When TV coax is crimped, smashed, bent, minimum bend radius exceeded etc., signal level and quality will be affected. Typical symptoms are ghosting/double images and signal attenuation.