Based on my tow MPG I think I got that update on my 2013 for free at the factory.
You did
So would an aftermarket tuner, that the OP and others run, get you back & me up to 12 MPG towing???
Older trucks - maybe.
Newer trucks, minimal. Unless you delete all of the emission controls. Even with that you have to wonder.
The trucks running around with everything deleted with claims of 22 mpg and 600 horsepower and pumping out black smoke ???
Black smoke is unburned fuel. If it is not being consumed in the cylinder - it is wasted.
Once you drive through all the diesel truck forum claims of increased mileage you can find that in reality,very few are substantiated.
On the older trucks tuners would fine tune the delivery and give some increase of mileage. But 25-50% increase in fuel mileage is .................
On the flip side, you have to understand diesel technology a bit see how increasing horsepower (within reason) can actually increase fuel mileage.
Doesn't work that way with gasoline engines.
Same thing goes with the claims of intake systems. The rage of the DMax engine was that everyone who replace the factory intake noticeably a significant gain in power. The reality with that though is that the 10-12 HP increase "claim" is not something you can feel with your "butt dyno".
And at the end of the day, it turns out that the factory intake system in the Dmax is superior to anything on the aftermarket, both in new and aged air filter flow.
Pretty much the same with the Fords and Dodges.