It's really pretty simple. Aluminum prices are going through the roof and the vast majority of our competition in this price point has wood floors. Combine this with the fact that a number of dealers are reporting to us that in the mid-pro price point, cost is one of the biggest factors, and while we will be the first to tell you quality is important - it's also about getting your money's worth out of a feature - and we simply were not. Wood floors are something that every person has in their permanent homes and is something that is very typical in the RV industry. With Heartland's one-piece seamless floor decking, the studs underneath that it is attached to just wasn't a big selling factor with customers.
I absolutely respect your opinion that you would rather have the more expensive aluminum, and I hope that you respect that fact that we need to stay competitive in order to sell coaches and this is one area where we were able to pass on some savings to the customer - while still providing a quality floor.
ST