Re: Bighorn. NAME
I think some of you guys are getting into a tizzy over nothing . . .
It is just a new lower priced model . . .
Nothing more . . . nothing less.
The last time I was in a "tizzy" was ... never ... I am however, not very happy. I just (as in 3 months ago) spent a boatload on a new coach that carries a quality name - Bighorn. Yes, that's important to me (the guy who spent the money) because it indicates to others that I appreciate quality products and it also may very well translate into bucks down the road when I trade up. Now, along comes the Bighorn Traveler - 20K less so of course have many corners cut, translating into vocal, disatisfied owners who's comments will quite likely deteriorate the value of the brand. If this is "nothing more ... nothing less" than a lower priced model, do you have any ideas why they couldn't call it the
Heartland Traveler? Well, I'll tell you why - refer to my earlier quote from some VP of Very Important Stuff who is quoted as saying that "dealers wanted to leverage the Bighorn name". In other words, let's convince future customers that they are getting something they are not.
Unless the execs at Heartland have learned some new and mystic secret that allows them to trim the prce 15 to 20K while maintaining or raising quality, I would suggest that those who hold their breath to see where this goes will turn blue waiting. I'm aware that Heartland won't be changing anything based on my opinion, but it never hurts to let them know and maybe if they get enough flack, they will change. Heartland is not my pal or partner or anything other than the manufacturer of my product and I am their customer - right now, a concerned customer. They read these forums and if they don't agree with a thread, they can step in with their point of view.
As someone who just spent the long buck, I'm really not to happy about this move and I do believe this forum is an appropriate and excellent place to discuss this.