Bones
Well-known member
Re: Bighorn. NAME
I too walked into a traveler. I noticed a considerable difference. The front bedroom felt smaller.We looked at the Bighorn Traveler at the ExploreUSA lunch event, during the North Texas Rally in Canton this weekend.
I am not saying I am "for" this, but trying to explain the concept behind it.
The Traveler does not compare AT ALL to a BigHorn, but I think it is definitely an upgraded "look" compared to an Oakmont.
In this case, ExploreUSA, one of the largest dealer networks in Texas, carries Landmark, BigHorn, BigCountry, Gateway, Sundance and Prowler. I think they did carry Oakmont. Now they'll be carrying BigHorn Traveler. At this location, they only had the Mid-Bunk style Travelers, but they are also carrying the rear den plan.
I think if you see how different they are, you'd understand they aren't "dragging down" the name, but creating a trust-factor. If an un-educated consumer sees "BigHorn" and has seen many other "BigHorn" trailers in parks and on the road, or read about them in Trailer Life, there is brand recognition, which hopefully builds a bridge to future investigation.
Personally, I don't have a clue about any of the "levels" of Montana. But when I hear it's a "Montana" it creates a reaction specific to that brand. In my case, a negative one, because I've never liked their interiors.