Thank you everyone for the votes and feedback. I know from experience people tend to really like what they have and are generally afraid of what something "might" become. I can also tell you from experience that given time, most people like the "new" versions better than the old once they've had time to digest and look at the package as a whole. I would think most people weren't too excited about the new LM365 but today it's sold more than ever and is the #1 selling Luxury fifth wheel in the business. Im really hoping that Bighorn sales take a similar path only on a much bigger scale. Just so people remember. This is what the current graphics look like. This head doesn't look much like a ram either. It's hidden behind the logo which makes it extremely hard to read at a distance. Driving down the highway for instance and passing it. I want people to be able to read it. Not recognize it - those folks who recognize it are already are owners - I want "new" prospective customers to read it and then do research on it. I also am looking to freshen up the design and to use the actual logo inside the coach and on marketing material to create more brand awareness. I want something that looks great as a backsplash, a spice rack, headboard, toilet seat cover, embroidered on a bath towel or on a Heartland Owners jacket. These are examples - not necessarily things I'm doing